【年終盤(pán)點(diǎn)】2011年十大最堅(jiān)挺的病毒式營(yíng)銷廣告轟炸過(guò)境！
作者：滬江英語(yǔ)
2011-12-30 11:36
1. Volkswagen: The Force
Agency: Deutsch, Los Angeles
Launch date: Feb. 3
Views: 62.7 million
Who could forget Little Darth, the endearing kid in the Vader mask attempting to use The Force on his dog, a peanut-butter sandwich and, more successfully, a Passat. Volkswagen gave this the ultimate paid placement in the Super Bowl but launched it the previous week on the web, where it garnered 14 million views before the game.
只因《星際大戰(zhàn)》中毒太深，小男孩自認(rèn)打扮成黑武士就能擁有超能力，還想把“法力”用在自己的小狗、三明治上。在有愛(ài)的老爸及大眾帕薩特的輔助下，終于完成了這一超能力之舉。雖然大眾一擲千金為廣告在Super Bowl中安插了個(gè)好位置，但意外的是，廣告在互聯(lián)網(wǎng)提前上線一周就有1400萬(wàn)的點(diǎn)擊量。