下一個廣告更精彩!

4. Fiat: "Life Is Best When Driven"
Agency: Doner
Launch date: Sept. 12
Views: 27.4 million

Sales of the cute and nostalgic Fiat 500 have been disappointing, but ads starring Jennifer Lopez on what's portrayed as her "block" have reached critical mass on the web. The "Papi" ad introduced on Monday Night Football, illustrates the enduring power of her celebrity. Then again, a fair number of views might have come from people curious about what many have called one of the worst car ads in recent memory.?
菲亞特500(Fiat 500)的銷量的確讓人失望,但大牌Jennifer Lopez為其拍攝的廣告在互聯(lián)網(wǎng)上的點(diǎn)擊率卻相當(dāng)驚人。當(dāng)“Papi”的音樂在周一夜晚轉(zhuǎn)播的美式橄欖球節(jié)目前響起時,再次證明了這位大牌的超凡魅力。不過話說回來,高點(diǎn)擊率不只代表好評如潮,各方的評價(jià)讓它成為了本年度最差的汽車廣告。

下一個廣告更精彩!