下一個(gè)廣告更精彩！

2. T-Mobile: Royal Wedding
Agency: Saatchi & Saatchi, London
Launch date: April 12
Views: 28.4 million

Brands rarely act fast enough to jump on a cultural phenomenon and create a meme, but since William and Kate's event had a date, T-Mobile had time. The royal lookalikes video was released a few weeks before the nuptials and added to a T-Mobile legacy that includes such huge hits as "T-Mobile Dance" at London's Liverpool Station.?
如果廣告能做到天時(shí)地利與人和，那這支廣告一定是廣告中的航空母艦！一般廣告很難對熱點(diǎn)的文化大事做出最快的反應(yīng)，但是自從威廉王子大婚之日既定，T-Mobile就有足夠的時(shí)間籌劃大計(jì)。結(jié)果就是這支以假亂真的皇家婚禮的廣告橫空出世。它在莊嚴(yán)婚禮舉行的前幾周就上線了，同時(shí)原創(chuàng)的”T-Mobile Dance”也博得眾人爭相模仿！

下一個(gè)廣告更精彩！